To make Shah Rukh Khan’s birthday a lot more special Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) made an announcement about a collaboration with the Superstar! They’re going to make a series of short films together. the deal with these short films is that SRK himself will show the secrets of Dubai, everything he loves about the emirate, his favourites and things we should definitely check out!
This is what Shah Rukh had to say about the project “Dubai is a second home to me… Whether I am here (Dubai) on vacation with my family and friends or my many business trips here for shoots, it’s a city that I truly relate to on so many levels – driven, passionate and spirited. I can’t wait to take my fans and fellow travellers from around the world on an unexpected discovery of a city that I love.”
These short films are set to release in December and not just that, once these films are released we can expect a year-long campaign of different Dubai Tourism projects in collaboration with te Indian Film Industry. Woohoo! Just the way we like life – with a large dose of Bollywood!!